On Monday, May 7 Bloomberg TV Bulgaria invited in the television studio, the Secretary General of the Italian Chamber of Commerce in Bulgaria to show to the Bulgarian public, during the morning television program “In Sviluppo” conducted by Tsvetozar Dimitrov, the calendar of the promoting initiatives of Made in Italy that are an integral part of the 15th edition of the Italian Festival, the traditional events show, promoted by ITA Agency of Sofia dedicated to Italy and to his extraordinary cultural and entrepreneurial offer that takes place every year in May and June in Sofia and in other cities in the country.
During the interview, the Secretary General,in addition to highlighting the synergistic relationship between all the players of the Italian System – Italian Embassy in Sofia, Italian Trade Agency – ICE Agency, Italian Institute of Culture in Sofia, Italian Chamber of Commerce in Bulgaria and Confindustria Bulgaria – in the implementation of various initiatives to promote Italy that will start on May 9th and will end on June 27th, has placed the accent on the events promoted directly by the Chamber of Commerce in collaboration with various project partners depending on the entity and sector of interest as well as the last event scheduled “WEBIT FESTIVAL EUROPE”, coordinated by the ICE Agency, during which, alongside the exhibitions days of the 8 Italian start ups two seminaries will be held on the world of Italian start ups, edited by the Italian Chamber of Commerce in Bulgaria and Confindustria Bulgaria.
“In support of the enhancement of Italy’s #VIVEREALLITALIANA image, the ICCB will organize for the first time an event to introduce Italia in 10 Selfie: competitiveness, quality drivers (environment, design, culture) and certifications Made in Italy ” in collaboration with the Symbola Foundation, Assocamerestero, Sofia Invest Agency and the Municipality of Sofia which represent a remainder, almost a census, of Italian talents, highlighting the primacy of Italian competitiveness on global market, pointing out the quality drivers (environment, design, culture) that are the basis of that competitiveness and observing the excellent performance of the Made in Italy sectors ( agro-food, wood furniture, mechanics, fashion but also leading sectors such pharmaceuticals)” says Rosa Cusmano.
It is a particular relevant event-underlined by the Secretary General – not only for the Italian Chamber of Commerce, but also for Bulgaria which was chosen as the 1st city of a world tour which will take place from May to December and will go from Australia to Singapore. Starting from Bulgaria, it will touch 12 cities of 12 different countries of the world through our network of Italian Chamber of Commerce Abroad”.
“The tight intertwining between the cinema-food-tourism will be at the center, for the 3rd consecutive year, of the Italian Film Festival in Bulgaria that in addition to Sofia City, will also interest the seaside town of Varna. I invite all lovers of Italy and of the Italian Cinema to follow us and live an experience-based journey in the Puglia Region” continues the Secretary General.
“As for the 3rd event of the June 7th – Workshop New Edition 2018 “Italian Hospitality – Italian Restaurant in the World. Ambassadors of the taste and tourist attractors of Italy in the National Year of Italian Food”, I underline how the project Italian Hospitality – Italian Restaurant in the World is an international initiative supported by the Ministry of Foreign Affairs and International Cooperation, by the Ministry of Economic Development, from the Ministry of the Agricultural, Food and Forestry Policies and from the Ministry of Cultural Heritage and Activities and Tourism with the aim of enhancing the quality of Italian food and wine and gastronomic products and certifying the Italian catering facilities present in Bulgaria.
The integral version of the interview is available at the following link https://www.bloombergtv.bg/v-razvitie/2018-05-07/v-balgariya-se-useshta-italianskiyat-nachin-na-zhivot.
