“Design and Sustainability” conference was held at the Vertigo Business Tower in Sofia on March 1st during the second “Italian Design Day in the World – Italian Design Day 2018”, an integrated project promoted by Farnesina with the aim of promoting, outside of Italy, the excellences and peculiarities of Italian design.
Organized by Confindustria Bulgaria in collaboration with the Embassy of Italy in Sofia and the Italian Institute of Culture, the event saw the participation, as speakers, of all the actors of the Italian System in Bulgaria, the Italian Chamber of Commerce in Bulgaria and the ICE Sofia Agency, together with the head architect of the Municipality of Sofia and the President of the Chamber of Architects in Sofia, as well as the presence of different representatives of the business and academic world.
At the beginning of the event, the Ambassador of Italy to Sofia, H.E. Stefano Baldi, highlighted how “2018 edition of Italian Design Day has decided as main theme the relationship between design and sustainability, in an economic, social and environmental way. The goal is to investigate how a project can contribute in the respect for nature and human being. The Italian Design Day 2018 is linked in perfect harmony with the theme “Broken Nature – Design Takes on Human Survival”, chosen for the XXII International Exhibition of the “Triennale di Milano”, that will take place from March 1st 2019 to September 1st 2019. Italy, world leader of the sector, will present ideas, projects and quality solutions promoting an international debate that will act as cornerstone for the 2019 Exhibition and as a reference point for Expo 2020 Dubai, dedicated to “Connecting minds, creating the future” and that has among its themes of focus the sustainability”.
In his speech, the President of the Italian Chamber of Commerce in Bulgaria, Marco Montecchi, thanked, first of all, the President Maria Luisa Meroni of Confindustria Bulgaria for the invite to participate to the event “that testifies the commitment of all us, together with the Ambassador, in supporting the promotion of Italy and of #VivereallItaliana in Bulgaria”.
The word-class Italian architect, Massimiliano Fuksas, honor guest of the event, introduced to the audience the result “of his work of many years dedicated and developed for the people, for the human being and made of a great alchemy that must be established with the surrounding environment, nature, primary elements and functional to the society”.
Italian Design Day in the World is the result of a team action activated by the Ministry of Foreign Affairs and International Cooperation in collaboration with the Ministry of Culture and Tourism, the Triennial of Milan, ICE Agency, Salone del Mobile in Milan, the Association for the Industrial Design, Compasso d’Oro Foundation and Altagamma Foundation and that involves all public and private actors representing the high-quality Italian design, including both business and training world.
